We may earn money or products from the companies mentioned in this post.
This is the foundation of your business. I’ve never used my regular Facebook page to sell or promote my furniture, in fact, I highly discourage it.
Most of the people on your page will have little interest (or mild annoyance) in what you’re selling or no money to buy it. They are your friends and family and out of obligation they may “like” your post or “love” it just to be supportive. Unfortunately, supportive friends and family don’t generate income!
Alright, so if you don’t already have a business page on Facebook let’s get you started.
If you don’t already have a business name chosen, now would be the time to think of one. Be creative and unique in choosing you name, but also don’t make it too long or complicated as you want people to remember it!
Once you’ve chosen your name you can create your page by following these simple steps;
- Go to facebook.com/business and click on “Create Page”.
- You will be prompted to “Name your Page”.
- Next you’ll be asked to “Choose Categories for your Page”. For example, if you are selling painted furniture you could choose “Local Business” in the first category and “Shopping and Retail” as a subcategory.
- If you have a storefront or you’d like people to know you address, this will be the next section. If you work from home you don’t need to include your full address, a street name or city would work just as well to allow customers to know your approximate location.
- Adding a profile picture can be a good time to implement my advice on staging and photography found here, customers are looking for quality and professionalism, good first impressions are key to making a sale and keeping a potential customer interested.
- Adding a Cover Photo goes along with the previous step, the cover photo is the biggest and the first thing the customer will notice. I like to use Canva and/or PicMonkey for picture editing and making great graphics, it makes things so easy. Don’t use a picture of yourself for your profile and cover photo, you may want to share one later in a post about yourself, but keep those pictures to show off your furniture painting and staging skills!
- Now you have a basic business page! Awesome! Next I want you to go to “edit page” and scroll down to the “about” section. Here you have about 155 words to describe what your business is about, be yourself and be professional!
Now that you’ve got your business page started, you can start staging and photographing your beautiful pieces and posting your very first items for sale!
Congratulations! You’ve now joined the ranks of Facebook business page owner. (Yay!) Now for the important stuff, let’s start making you some money!