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Here’s the deal. Facebook is a great way to build a successful business, any business! Having a Facebook business page is FREE and super easy to use, if you don’t have one yet you’ll want to follow my quick tutorial here before reading this.
Painted furniture nowadays is a dime a dozen, it’s literally everywhere, and that can be disheartening when you’re just starting out or if you’re struggling to sell your pieces.
*This post contains affiliate links, you can view my full disclosure here*
The key to being seen is to stand above your competition (obviously) and there are some pretty great ways to drive traffic to your page by using Facebook to your advantage. Here are my 3 favorite and most efficient ways that don’t cost money;
- Advertise, Advertise, Advertise ( for FREE)
In your local area there is this fabulous thing called “online garage sale/yard sale” pages, (whoever came up with the first one was a genius!) you’re probably on some already, but if you’re not, just simply type into the Facebook search bar “online garage sale” include your local counties (as far out as you want to go) in that and push enter. TADA! You now have potential to reach thousands of people for FREE!
Now, some garage sale pages have different rules about business postings and advertising ect.. but most are pretty easy-going. Make sure you know the rules and follow them so you don’t get booted.
I would join every garage/yard sale, buying/selling group page in your area, including surrounding counties and cities, in fact, I’m on about 40-50 pages within a 50 mile radius!
Now comes the fun part. I use Canva and PicMonkey apps on my phone to create and edit graphics and images to make them look professional. It’s really easy and they have tons of templates and fonts to choose from. You can upgrade and pay a little bit for extra perks on these apps, but you have tons of free editing options as well!
*Quick interruption, make sure you check out my post on How To: Increase Your Profits Selling Painted Furniture, I have a section for staging and photography that is a necessary part of being noticed!*
Ok back to my page advertisement… once you’ve chosen a template and put together a professional looking advertisement (make sure it features your best pictures of furniture you’ve done or have available.)
In the description of my post I would write something like “Hi everyone! If you’re looking for gorgeous upscale painted furniture check out my page at www.facebook.com/(whatever your link is), I’m also available for custom work so send me a message for a quote!” Add your pretty image and POST.
If you’re on the Facebook Marketplace you can then click all the garage sale pages you are on and post automatically to those without having to post to each one at a time (limit of 10 at one time) Easy Peezy!
At least every 24 hours make sure you “bump” your post, which simply means to write a comment under your post( I usually just use a smiley face) to bump it back to the top of each garage sale page’s feed, or just go ahead and re-post it. ( Make sure to follow the rules of the page in this area!)
2. Post engaging content to your page regularly
Facebook was created to be social, the key to making it work for you is engaging your audience by posting often to your page.
Don’t make your posts all about selling (although you do need those posts too). Think about your target customers and what they may be interested in. So for example they are probably into home decor & decorating styles, so you could post a collage like this one below and your post could read “If you could pick one of these kitchen styles, which would you choose?” **You can make great collages very easily using PicMonkey or you can use a collage making App on your phone**
The great thing about these kinds of posts is that it will remind your followers that you’re still there and get them back on your page looking around to see if you have anything they’d like to buy.
It also helps to bring new likes through people checking out your available items and tagging their friends who may not be on your page yet! The more engagement you get on your page, the more Facebook will like you and allow your followers to see your posts.
You could also post how-to tutorials, people love learning something new even if they never actually use the information. Plus it helps them to see that you don’t just care about making money, you care about helping them as well! People will share your tutorials with their friends bringing in more new likes.
You don’t only need buyers on your page, you need people who just simply like your vision and ideas and will participate on your page regularly( i.e. with “likes” and comments) to keep Facebook showing your posts to potential buyers!
Another idea is posting a few of your unfinished pieces and asking for color suggestions (maybe make a collage of three or four color possibilities) or you could ask if anyone is interested in having one of them custom painted.
3. Post a Giveaway
Although I’m posting this one last, it’s probably the single most effective way to gain a lot of new likes in a short amount of time. Everyone likes free stuff! You may be groaning at the thought of painting a piece of furniture just to give it away, but trust me, it’s worth it!
Before you post about your giveaway have your piece completely finished and photographed. That way people start participating right away and you start seeing those new likes coming in.
When you post it you could say “GIVEAWAY TIME! In appreciation of all my wonderful customers I’ve decided to host a giveaway! To participate in the giveaway you must 1)Like & Follow my page 2) Tag 10 friends in the comments OR *(not required but appreciated) share my page! Please comment done and you’ll be entered for a chance to win! The drawing will be (enter whatever date..at least 2-4 weeks away depending on the size of the piece you are giving away, you want the giveaway to be worth it for you!)
*Facebook has a rule about requiring someone to share your page in exchange for you giving them something, so be sure to include the (not required but appreciated) part. No need to be thrown in Facebook jail unnecessarily!
So there you have it people, we continually grow our followers using these strategies, you’ll be amazed at how many new likes you’ll get! Eventually our page received new likes without us needing to lift a finger to advertise, word of mouth is a wonderful thing.
I’d love to hear from you! Do you use a Facebook Business page for your business? What are your favorite strategies to engage your followers?