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I know how nerve-wracking it can be when you first start out flipping furniture. One thing that can be overwhelming is choosing a furniture paint that is high quality and easy to use, a lot of money can be wasted testing different brands. I highly encourage you to do your research and remember the saying “you get what you pay for” when choosing products that work for you! If you need help narrowing it down, I created a list of what I consider to be the top 5 companies for furniture paint, finishes and accessories, you can find my list right here!
I know how you feel. I remember that first piece of furniture I listed and I remember exactly how nervous I was that no one would like it. I remember thinking it would get zero likes and never sell. I also remember checking Facebook every 2.5 seconds hoping there would be that little red 1 on the icon that could only mean that at least ONE person had liked my listing.
I remember, because I still do it every.single.time!
No matter how many pieces of furniture you flip to sell, there will probably always be that same feeling in the pit of your stomach when the customer comes to see it for the first time…it’s a little thing called “I’m so nervous I’m gonna pee”. Don’t worry, it’s normal, and after 3 years it still hasn’t gone away!
So, now that you know you can’t wait until your nervousness, uncertainty, and lack of confidence go away, let’s just get on with this shall we??
*Disclosure: There may be affiliate links contained in this post. I don’t recommend anything that I wouldn’t use myself, you can read my full disclosure here*
Selling furniture isn’t rocket science, but there are a few things that need to happen for it to work.
Put yourself in your target customers shoes and imagining what they might want to see when they are browsing your sale items.
For instance, what style of painted furniture do you sell? Do you like Vintage pieces? Mid Century Modern, Art Deco, Rustic, Traditional, Contemporary? You don’t have to choose just one, but most flippers have a preference.
Now how are you going to stage those pieces? That’s the most important part of making a sale, staging and photography. Check out my post on How To: Increase Your Profits Selling Painted Furniture I share great ideas you can start implementing to grow your business and I have a section that talks more about staging and photography.
Related note: I highly recommend checking out The Ultimate Guide to Staging & Photography mini course, it’s over 65 pages of picture examples and tutorials to get you taking professional looking pictures that will sell your pieces quickly. Plus, it’s super affordable!
One reason we love browsing magazines or online shopping is because of the beautiful pictures. Some make us feel happy, some inspire us, some make us want to max out our credit card!
A picture is worth a thousand words, ever hear that saying? You can get so good at staging and photographing your furniture that people don’t need to read the description to know that they want to buy it!
I’ve literally had people say ” I want it!!! What are the dimensions?? I’ll make it fit regardless!” That’s the response you’re going for!
I have a board on Pinterest specifically for staging furniture to sell, it’s all gorgeously styled furniture to help give you ideas on decor items you could use to stage as well as how to edit and crop your pictures to make them look professional. You can check it out here – Styling Painted Furniture To Sell
I’m going to harp on staging and photography a lot because once I got the hang of that and pricing ( check out my post on How To Price Furniture- The Perfect Guide To Having A Profitable Business ) I started to really increase my profits, I’m talking 2-3 times what I was making before!
You want your page to have the feel of a professional, high quality, upscale business, that’s what draws the RIGHT buyers in.
You do not want those fabulous “what’s the lowest you’ll take for this?” or “Would you take 40 for the buffet?” people you’d really like to throat punch ( bless their hearts).
When you’re working online the only thing you have at your disposal to sell your stuff is pictures, so make them amazing!
Here are some of my staged pieces for reference. You don’t have to be a professional photographer or have tons of expensive equipment to make your pictures pretty and desirable.
I have no previous photography experience and I use my phone to take the pictures and PicMonkey to edit. The best thing I ever did was go through the Flipping Furniture For Profit 12 Step Course, prior to that my pictures were taken outside and were not fun to look at… and I made half the profit I make now when I sold a piece! That course is a MUST for Furniture Flippers.
Here’s a little tip for you when it comes to staging. Use items that match the style of the piece you are photographing.
For example, a white distressed vase with wild flowers and some old vintage books should not be on your Modern/Contemporary piece. The picture is meant to speak to the buyer and a person who likes Modern/Contemporary decor is generally not a huge fan of vintage and distressed, plus it doesn’t look right!
I have buy most of my staging pieces specifically for staging my furniture to sell, I’ll look for decor in just the right style and hoard (ahem..store) it to pull out when I’m ready to stage.
I am a Hobby Lobby shopping addict and most of my staging decor is bought in their sale aisles when they are marked 80-90% off!
OK, now that you’ve got your piece staged and photographed it’s time to list it!
I like to make my description expressive, give the buyer ideas of where your piece would be best used, talk about its practicality and storage space, talk about its unique details, explain the painting technique you used and why you chose that particular finish for your piece.
This is your time to connect their emotional response to the picture with the practical and logical reasons why they cannot miss out on this one-of-a-kind piece!
The biggest thing I learned selling furniture is that you need to exude confidence and years of experience (even when this is your first flipped piece). Act like you know exactly what you’re doing, when you’re really actually freaking out inside…if you have kids, you already know how to execute the last step impeccably!
Now you are ready to list it, phew, I know that was a lot but well worth your effort I promise!
If you are at a loss on how to price your re-finished pieces, check out my post on How To Price Furniture- The Perfect Guide To Having A Profitable Business, I address the huge problem of under pricing and how much you should really be charging for your work!
I’d love to hear from you! What has worked for you when it comes to selling your re-finished pieces? If you’re not yet selling, what would you say is the main thing holding you back?