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In the Furniture Flipping world there are a few things that most of us seem to struggle with. How to Price high enough and sticking to our price.
When you’re just flipping furniture as a hobby, these things don’t really matter, in fact people who do it as a hobby sometimes get annoyed at those who price their furniture “so high” because of how little they charge. I’ve certainly heard those comments!
Let me just say that it’s ok to charge top dollar for your work, it’s also ok to not accept anything lower than full asking price!
I can honestly say that I don’t remember the last time someone said “would you take” and offered a lower amount for one of my pieces that I was selling on our business page.
It does happen when we list our pieces on garage sale pages sometimes, but as I’ve mentioned in other posts, when advertising your business on selling groups such as garage sale pages, your goal is to gain quality likes. Quality likes translate into repeat customers who don’t bat an eye at your prices.
So, here’s how to always get full price for your furniture:
*There may be affiliate links below, you can read my full disclosure right here*
Always Be Professional.
If you don’t have a professional Facebook business page separate from your personal Facebook page, that’s the first item on your to-do list. ( I show you how to start your own Facebook Business Page in about 10 minutes in this post )
Those of you who already have your page established can move on to the next important step which is to look at your Facebook cover photo, your profile photo and pretty much every other photo you have on your page.
Do you feel like they represent a serious, professional, up-scale furniture business? You don’t have to be a professional photographer (I’m certainly not!) or a web designer, or anything like that to have a visually appealing business page.
** Virginia’s note: The most helpful (and the only) Furniture Flipping course I took is the Flipping Furniture for Profit – 12 Step Course, it literally has anything and everything you would need to know to start and grow a successful and professional business.
That’s where I learned pricing, staging, photography, contracts, marketing…etc etc! I didn’t really start making great profits until after taking this course. You should definitely check it out, it’s so worthwhile!**
Create Visually Appealing Advertisements.
Remember how I mentioned “quality likes” a little earlier? You can get a lot of those by advertising your business page, even on garage sale pages and other selling groups.
I use a sweet App called Canva to create professional looking graphics and collages, it’s totally free unless you want more sophisticated graphics (I’ve always found what I needed using their free option!) and it’s what I use for my blog graphics as well.
I use PicMonkey to edit pictures of my furniture, you can use it for free or upgrade for more options, I love it!
Whenever we advertise our page, we use picture collages of our staged pieces ( they don’t have to be pieces you still have for sale, we just use our favorites) and we’ll have our logo somewhere on there as well.
Then we describe our business as enthusiastically as we can, including services we offer and obviously, an invitation to check us out with our link.
Even if a potential customer is not interested in the specific piece you have listed, make sure to have an invitation to check out all your other great pieces at the end of your listing!
Generally speaking, if you come off as a serious, professional business the majority of people who click “like” on your page are serious buyers looking for quality pieces for their homes, and they are willing to pay the price for them.
Sure, you’ll get the occasional troll, but those are few and far between.
Treat Your Business Like a Business.
I’ve met a lot of amazing customers over the past few years, that’s a really fun part of this business, meeting so many different people and building relationships!
It can be very tempting to lower the price or deliver for free or do extra work for those people, because you like them and part of you starts to feel bad for charging them full price.
That’s not to say you should never offer a discount or throw in a free something, just make those times few and far between.
For example, I get my paint from a local stockist who has a super cute shop.
They are the sweetest couple and we always chat for a while. We send them customers occasionally and they post our work sometimes too. I like to think we’re friends.
I’ve never once walked into their shop and asked or expected a discount on paint, nor have they ever given me one. Am I offended?? Nope, I just keep buying paint there, go figure.
I also don’t make offers on my purchases at Wal-Mart, or Target…or even Goodwill.
You are a business, even when you are working from home, you can and should expect to be treated like any other business.
Only Sell Top Quality Furniture if You Expect Full Price.
This should be a no-brainer, and for most of you, I’m sure it is!
If you want to get top-dollar for your work, only put out the absolute best quality items created with the best quality products!
Customers are looking for stand-out, stunning furniture to add to their home.
They can find nice enough pieces at the big box stores, but they come to us because they don’t want the same piece as everyone else, and they don’t want to pay top dollar for fake wood and factory finishes.
Take Amazing Pictures of Your Work.
Staging and photography can be time-consuming and it doesn’t come naturally to everyone.
I drive myself crazy on some pieces arranging and re-arranging my staging items and trying to get the lighting just right!
That being said, pictures are the most important part of getting your work sold, and they need attention and time.
Pictures are what draw your buyers in and makes them fall in love with your pieces, plus, after all the work you put in you should want to do your furniture justice!
**I mentioned the course I took a little earlier called Flipping Furniture for Profit, that’s where I learned the importance of proper staging and photography and HOW to do it the right way.
If you are on a tight budget but want to take a course specifically for staging and photography, I recommend The Ultimate Guide to Staging & Photography. It’s less than 30 bucks for over 65 pages of tutorials & photo galleries plus they add updates to the course all the time, you’ll literally learn to take pictures like a pro in no time and you can’t beat the price.**
When you implement these steps people will take you seriously and treat you like they would any other professional business.
Don’t feel obligated to lower your prices, be confident in the work you put out and value the time you’ve taken to produce your fabulous, one-of-a-kind pieces.
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